Hello! I'm Amber Ghory (pronunciation: um-ber), the founder of OOLLOOnest—a multidisciplinary creative studio based in Boston. My journey into design and art began in the vibrant cultures of Pakistan and Saudi Arabia, leading me to earn degrees in Interior Architecture from the Rhode Island School of Design. With over two decades of experience, I blend interior design, illustration, and handcrafted art to create joyful, story-rich experiences.

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At OOLLOOnest, I offer a range of services including interior design (space planning, FF&E specification), branding and logo design, styling, and creative consulting. My artistic pursuits extend to whimsical needle-felted animal sculptures and illustrated prints, bringing warmth and wonder to various spaces. Whether you're looking to refresh a room, design a boutique commercial space, or develop a comprehensive brand identity, I bring a holistic approach that combines artistic sensibility with strategic design.

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What is OOLLOOnest?

 

In Western culture, owls are often seen as wise and mysterious creatures—silent observers radiating intelligence. This symbolism dates back to ancient Greece, where the owl was associated with Athena, the goddess of wisdom, and has persisted through literature and art, portraying owls as embodiments of knowledge and insight.

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In contrast, in Pakistani culture, the term oolloo (the Urdu word for owl) carries a more humorous connotation, often used to describe someone acting foolishly. While it might seem like an insult, it's typically delivered with a sense of lightheartedness and endearment. I find this duality fascinating. The oolloo embodies a certain silliness that makes it relatable and endearing. There's a charm in its imperfection, a reminder not to take ourselves too seriously.

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For me, embracing both the wisdom of the owl and the playful folly of the oolloo captures the essence of creativity—balancing insight with imagination. This philosophy extends to my art, especially my needle-felted sculptures. Most of these pieces are custom-made, bringing joy and a touch of whimsy to their new homes. If you see something you like or have an idea you'd like to explore, feel free to reach out through the contact form. Let's create something delightful together!